The Public Relation of a CEO
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Summary
At Yulje, where reputations are built as carefully as products, Lee Ikjun—brilliant, reserved heir to CEO Lee—returns from a decade abroad only to find his quiet discipline colliding with Chae Song Hwa, the unflappable PR director who controls narratives for a living and guards her own heart even tighter. Forced into proximity by launches, crises, and a public that watches too closely, they circle each other as rivals, allies, and something far more dangerous—while a politically convenient marriage looms, scandals spark, and affection becomes a currency neither of them ever meant to trade. What begins as professional tension smolders into a slow, aching burn, testing loyalty, restraint, and the cost of choosing love in a world that profits from appearances.
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- Part 1 of The Public Relation of a CEO